Nordstrom Rack Vendor First Initiative was a multi-disciplinary communication and marketing tool to engage existing and potential brand partners. The goal for the initiative was to share with brand partners our Nordstrom vision for rapid growth of the Rack business. The initiative was an invitation for brands to come along for the ride – “You + Us”.

To build this message, I worked with a team of Nordstrom creative experts to provide a kit of tools for our merchant partners to bring to market meetings. We developed an interactive PDF, a secure user login portal with video interviews from some of our best existing brand partners (Hugo Boss, Trina Turk, among others).

This site was a place for fresh Rack content; to continue the conversation with our brand and prospective brand partners beyond a market meeting.

Introducing a new look at Nordstrom Rack branding (with overlapping circles and vibrant color palette), we took our standard market brochure one step further. This collateral piece was interactive with rotating circle cards and a QR code to point back to the vendor portal website.