One of the key elements that came with the New Beauty Concept department remodels was the introduction of digital into the store environment. Immediately we discovered the need for developing a content media strategy, however the screens were already installed.

I was able to solve for this need, but volunteering our VM Design team to animate static campaign assets and .com product content, into meaningful in-store digital experiences. This became a “test and learn” environment, and one of the first touchscreen experiences in a Nordstrom store. From the simply design stories we were able to track customer engagement, placement variables and adaptive content strategies.

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