These recent design projects highlight the Graphic Design efforts I’ve led. Graphic Design is an integral aspect of any environmental space, and was certainly a key feature for all of these specialized shop designs, department features, and special projects.
Anniversary Sale | 2017, 2018 + 2019
The graphic design language for the iconic Nordstrom Anniversary Sale has been bold and yellow for three years running. As I jumped into this design assignment, I not only created a catalog of reusable and modular fixtures, but I also evolved the application of graphics within these fixtures to keep the sale experience in-store exciting, bold and impactful each year.
BEST GIFT EVER + USM SHOP NYC | Nov 2019
In collaboration with the Nordstrom Special Projects buying team and USM Modular Furniture, I had the opportunity to design a shop layout to bring this unique gift giving experience to life. This shop was exclusive to the new Nordstrom Manhattan store for the 2019 Holiday Season.
With a wide array of products most curated by celebrities, this project required a variety of sign solutions to feature the offerings and adequately tell the shop story.
POP-IN @ NORDSTROM | HOLIDAY | Nov 2019
For this Holiday Pop-In shop, I not only had the privilege to work with the Peanuts and Friends catalog of artwork, but to achieve the “child-like” Christmas pageant aesthetic I also hand-painted the prop graphics for reproduction. The extra graphic texture created a fun and crafty feel for all shop locations.
Pet Shop | Aug 2019
Pet Shop for the Downtown Seattle flagship Nordstrom store became the first semi-permanent customizable station, featuring the Pet category. A variety of sign types, infographics and branding graphics were needed to bring the active space to life.
Allison Huerta Design 